Career Chase

Category: TECHNOLOGY

  • How To Start A Career In Digital Marketing

    Almost every company and organization in the world has digitalized their products and services. Organizations  whether small, medium, or large, must have an online presence in some way, such as a website or a social media account, that represents their products and services.

    digital marketing

    What Is Digital Marketing

    Digital marketing is the process of selling goods and services through the use of digital channels. When digital marketing was initially introduced in the 1900s, people could find information about products and services they were looking for online.

    Search engines (Google, Internet Explorer, Yahoo, etc. ), social media platforms (Instagram, Facebook, Reddit, LinkedIn, Twitter, etc. ), and blogs are all examples of digital marketing channels.

    Digital marketing has shown to be more effective in reaching consumers with products and services than traditional marketing.
    Social media networks are used by over a billion people, allowing information to reach them faster than traditional marketing methods.

    Digital Marketing Skills

    There are some skills that a digital marketer must have in order to succeed. In digital marketing, both hard and soft skills are required. We’ll go through a few of these skills:

    SEO(Search Engine Optimization)

    In today’s world, search engine optimization is a critical skill for any digital marketer. The art of optimizing keywords and phrases for different search engines is known as SEO.
    People use the internet to look for information about products, services, locations, and other topics. Being able to write to fit what the customer is looking for makes you a skilled digital marketer.

    SEO improves the visibility of your content or posts for users. To be effective in digital marketing, you must study all types of SEO, whether it’s on-page SEO, off-page SEO, or technical SEO.
    There are certain courses available that will help you become a professional or specialist in SEO. HubSpot’s comprehensive course is a wonderful starting point.

    SEM(Search Engine Marketing)

    Search engine marketing, on the other hand, entails the use of paid strategies and methods to increase product and service visibility. Pay Per Click Advertising, among other types of SEM, is widely used.
    Knowing the right audience for your products and services is crucial, and concentrating on the right keywords is what makes a campaign successful.

    Email Marketing

    Email marketing is one of the most important skills for digital marketers.
    Email marketing requires a certain degree of expertise. As a digital marketer, knowing the nitty-gritty of email marketing for most industries, which improves communication between organizations and their users, is a valuable skill. HubSpot has different expertise courses on email marketing that will be of great use to you.

    Data Analysis/Analytics

    You must be able to analyze various data from campaigns in order to have a successful digital marketing job. Understanding the demographics, behaviors, interests, and other qualities of different customers of products and services can help your company’s next and subsequent campaigns and branding successful.

    Get more knowledge on data analytics with this free course on Udemy.

    Social Media Marketing (SMM)

    You should be an expert in the usage of social media channels’ digital marketing strategies, given the vast number of users. Understanding how to set up campaigns on Twitter may differ from how to set up campaigns on Facebook and Instagram. Campaigns on LinkedIn will be different from that of YouTube. Develop knowledge in how to create campaigns suited to the needs of various organizations, such as catalog sales, conversions, lead engagement, branding, and so on.

    This free course on HubSpot gives you a proper and wholesome view and understanding on social media marketing.

    Content Marketing

    Developing experience in writing content for search engine optimization, branding, or social media platforms as a digital marketer. This includes developing infographics, writing blog posts, making videos, and designing flyers, among other things.
    You must be able to develop content for your company’s awareness, engagement, and conversions as a digital marketer.

    HubSpot offers a free variety of courses on content marketing

    Read more on soft skills needed to thrive in digital marketing.

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    Best Certification Courses For Digital Marketers

    A degree in business administration, marketing, or a related discipline can be a good starting point if you want to work in digital marketing. You must be an expert in business analysis, product research, marketing, and other related subjects. There are credentials that authenticate as a digital marketer if you did not study these courses in your institution or college.
    It is also recommended for graduates of the aforementioned courses. Listed below are a few courses

    HubSpot

    One of the top learning platforms for digital marketers is Hubspot Academy. This excellent resource includes a free certification that certifies you as a skilled digital marketing professional.
    This is classified into different categories of digital marketing, with the instructors providing the best possible learning experience, a short assessment, and a final exam to assess your understanding of the courses studied.

    Get Certified

    Hootsuite

    For digital marketers, Hootsuite Academy is a recognized online learning and resource platform.
    Hootsuite, which is known for its expertise in social media marketing, offers a few comprehensive paid and free social media marketing courses.

    Hootsuite provides an in-depth and excellent resource for firms seeking specialists in digital marketing to boost the visibility of their products and services. With an assessment at the end of the learning programs, this social media marketing certification is designed to put your knowledge to the test.

    Get Certified

    Digital Marketing Institute

    digital marketing

    With learning platforms in several countries across the world, the digital marketing institute is recognized by the world’s top leading brands as an effective certification academy for digital marketers. Earning a certificate from a digital marketing institute not only qualifies you and puts you ahead of the competition during job interviews,  it also demonstrates that you are exceptionally intelligent and an expert in all digital marketing skills.

    They provide a variety of comprehensive courses for beginners, intermediates, and experts, as well as qualifications such as diplomas and master’s degrees.

    Get Certified

    Google Digital Skills

    Google, in collaboration with learning platforms such as Coursera, Future learn, and the University of Virginia, provides the most comprehensive learning curriculum and resources for prospective and experienced digital marketers.
    You can participate in these courses because they are absolutely free, and you will obtain a certificate at the end of the learning programs.

    Get Certified

    Career Opportunities In Digital Marketing

    • Digital Marketing Manager
    • Seo Specialist
    • Content Marketing Manager
    • Social Media Manager
    • Email Marketer
    • Content Strategist
    • Virtual Reality Designer
    • User Experience Specialist

    Future Of Digital Marketing

    There will always be a need for a digital marketer in every organization as more firms and organizations generate more products and services with an online presence.
    There are now over 900,000 job openings for digital marketers, so you may always get certified and develop skills as a digital marketer.

    An average digital marketer earns up to 400,000 naira and a mid- experienced digital marketer earns up to 9million naira in a year.

    The need for digital marketers will increase yearly, its a good job to start a career in.

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  • High Paying Jobs In Demand

    High Paying Jobs In Demand

    Many jobs are financially rewarding and beneficial, but some will always be more relevant and in demand

    Product Managers

    Product managers have the responsibility of a product’s entire lifecycle, from planning to implementation, including strategy, research, business justification, pricing, and scheduling. They’re commonly referred to as a product’s “Mini-CEO.”

    How To Become A Product Manager

    Product management is a  job with a lot of responsibilities. It takes awhile to become a professional product manager or chief product owner. Hard labor, consistent learning, and instilling the skills and work habits of a product manager are all required. Let’s discuss a few skills you should have :

    Planning :

    The capacity to plan is one of the qualities that product managers possess. Specifically, to meet their objectives within the time and financial constraints. You must be able to plan a product’s life cycle and processes from beginning to end.

    Multitasking :

    A product manager needs to be able to multitask. Handling different stages of a product requires expertise in ensuring that each stage’s acceptance criteria and definition of done are met.
    You must ensure that each stage can run concurrently with another feature that is still being developed until the product is completed.

    Organizing :

    Organizing varies from planning in that during the planning stage, which is the decision-making stage, a product manager ensures that each plan is correctly structured and that each role is suitably assigned.

    Software Proficiency :

    As a product manager, you should be knowledgeable about a variety of digital tools and resources. Software such as Jira, Miro, Figma, Trello, and others. To be successful in this job route, you must be able to successfully use these technology tools.

    Communication:

    Communication skills are an undeniable acquirable skill for a product manager. You must be an effective communicator who is clear, concise, and accurate in communicating facts and roles, whether visually or orally.

    Product Manager Certifications.

    After university or college, many people decide they wish to work as product managers. Obtaining specific credentials can help you stand out and land a job with a multinational corporation.

    Master Of Business Administration (MBA)

    A master’s degree in business administration will greatly benefit your career as a product manager. It is a combination of business management and technology in product manager. Product managers are frequently tasked with determining a product’s revenue model, feasibility studies, profitability, and so on.

    A business administration degree qualifies you as a trained product manager at all levels of the product development process.

    Certified Product Manager (CPM)

    This accreditation from the Association Of International Product Marketing And Management (AIPMM), a world known association of product managers, is a solid and outstanding approach to get started as a product manager.
    Because it is built on the basics and appropriately industry guided principles and business acumen, this is the highest quality certification for product managers.

    The exam fee for members is $395 while non members has to pay $520. Their syllabus entails

    • Building case studies
    • Writing business plans segmented for each major function
    • Market planning
    • Competitive analysis
    • Project plans for each major activity
    • Product specifications
    • Develop product launch plans
    • Product Life Cycle Project modeling
    • Phase-Gate Process modeling
    • Product/Market Data modeling

    You can view more and register here

    Product School Certifications

    Product school is a recognized product resource center and training facility for all product managers. Obtain one of their certificates and participate in as many of their webinars as possible, as well as obtaining their free eBooks. To discover more, visit their website.
    You may earn a certificate from product school for about $4,999 as you can pay in a flexible manner.

    Udacity

    Apply for any of Udacity’s product management certifications for just $1356, which may be paid in monthly installments at a subsidized rate of $399. Udacity provides one of the most effective professional platforms for learning and applying product management principles, with a downloadable curriculum.
    Enroll in one of their courses by clicking here.

    Coursera

    A platform for learning Coursera is one of the most popular platforms to learn about product management. This platform allows you to register for free and search for both free and paid courses.
    This is an online platform where you may learn and get a few certificates for free, as well as take significant paid courses.

    An example is a free enrolled branding and product management course by IE-Business school . You can view more here

    Agile Product Management (Utiva)

    Utiva is a useful platform for gaining practical knowledge while remaining professional. Despite its high-quality management and lessons, UTIVA offers this training to aspiring product managers at a low cost.

    It does not only provide you with the necessary knowledge; it also divides you into groups to work on a product, which you must make a presentation before you are awarded the certificate.
    More information is available here.

    Linked In Learning

    On Linked In, professionals typically offer free product management courses. To become a product manager, you can take a few of classes on this platform. Their certificates are highly regarded on your resume as a means of obtaining employment. Enroll in one of Linked In free courses.

    Product Manager Salary

    The average product manager in the world earns $113,456 per year, or $47,084,240. In Nigeria, an entry-level product manager makes between #180,000 and #230,000 per month, with higher earnings possible if the company is multinational.

  • Top Emerging High Paying Jobs In Demand

    Top Emerging High Paying Jobs In Demand

    Are you looking forward to making a transition in your career? If you’re looking for a job now or in the future, you should search into these professions because they’re in high demand today and in the future.

    Software Engineers

    A software engineer is a person who designs, develops, maintains, tests, and evaluates computer software using software engineering concepts.

    Software developers will always be in demand as the world’s technology advances and all enterprises and organizations digitalize their processes.
    A micro or macro company will always require software to incorporate some digital features into their business in order to make day-to-day procedures easier and more efficient.

    How To Become A Software Engineer

    Developing the necessary technical and analytical skills is required to become a software engineer. You should think about learning and understanding the skills listed below.

    • Coding languages like Python, Java, C, C++, or Scala
    • Object-oriented programming
    • Database architecture
    • Agile and Scrum project management
    • Operating systems
    • Cloud computing
    • Version control
    • Design testing and debugging
    • Attention to detail

    Software Engineering Certifications

    Certain software engineering certificates are aimed at demonstrating skill in this field. Obtaining a few of these credentials will increase your employability competency and allow you get good jobs in multinational corporations. You should do your research on each and pick the certifications you can afford.

    • Certified Software Development Professional (CSDP)
    • Certified Software Engineer
    • C Certified Professional Programmer (CLP)
    • C++ Certified Professional Programmer (CPP)
    • AWS Certified Developer
    • Microsoft Certified: Azure Fundamentals
    software engineers

    Software Engineers Salary

    According to data, a software engineering professional earns $110,140 each year, or around #45,708,100. An entry-level software developer in Nigeria earns around $7,103 per year, or around #2,910,736. This varies depending on the company and the country.
    This will aid you in appropriately negotiating your salary throughout your interviews.

    To summarize, software engineers have a wide range of prospects because their skills are required in practically every industry.

    You can read more here and even take free courses

    Data Analyst

    Data analysts, unlike data scientists, do not create new algorithms; instead, they use current data and analyze it to solve business problems. The demand for this profession is expected to rise in the near future, and the ability to understand data and statistics is required in every business.
    A data analyst’s daily job responsibilities include determining the next demographics for ad campaigns, behavioral trends, and so on.

    Data analysts can be categorized into the following:

    • Market research analyst
    • Business analyst
    • Business intelligence analyst
    • Operations research analyst
    • Intelligence analyst

    How To Become A Data Analyst

    Aside from the soft skills of communication, industry knowledge, and problem-solving that you’ll need to succeed in your job, there are also hard skills and technical skills you’ll need to become or develop as a data analyst in any organization.

    Below, we’ll go through a few skills to acquire or improve on as a data analyst.

    Database Knowledge :

    Knowing Excel is helpful, but to succeed as a data analyst, who works with huge set of data and statistics, you’ll need to learn or expand your understanding of SQL, which is a structured query language used in this industry.

    Programming Languages

    Any data analyst must be able to manage large amounts of data in order to address business problems, hence programming languages like Python or R are essential.

    As stated in their job descriptions, most sectors or organizations demand multiple programming languages. Before applying for a job, it’s a good idea to find out what’s required.

    Data Visualization :

    Any data analyst must be familiar with graphs and charts in order to evaluate data visually.
    Data analysts use Tableau, Jupyter Notebook, and Excel to present their findings to their organization in a simple and engaging manner.

    Statistics :

    A solid understanding of statistics will aid you in visualizing and identifying errors in a large set of data and facts. It enables you to determine the precise method or concept that will be used to solve problems.

    Data Analyst Salary

    A data analyst’s average yearly salary was $69,517 in 2021, which is #28,849,555. In Nigeria, an entry-level data analyst earns $3,315 per year, or #1,375,900.

    You can view more here or take different paid or free courses and certifications

    Project Managers

    A project manager is a person who organizes, plans, and manages projects and tasks within budget and time constraints for an organization.

    The project management role is in high demand in every industry, whether it’s for project planning, communicating with stakeholders, or completing duties on time.

    How To Become A Project Manager

    Project managers typically hold a bachelor’s degree in business administration, computer science, or a similar field. However, a degree such as a Masters in Science Management (MSM) can help you transition or enhance your college degree.

    Every project manager must have leadership skills as a core competence soft skill. Because project managers plan projects and tasks frequently, organizational abilities are also required.

    A project manager must be knowledgeable in a variety of skills. There are some techniques that will help you succeed in this field. The fundamental features that every professional project manager must be able to employ are listed below.

    • Agile
    • Lean
    • Waterfall
    • Scrum
    • Kanban
    • XP (Extreme Programming)
    • Six Sigma

    However, you do not need to be familiar with all methodologies; the best one for you will be determined by the industry in which you work. For example, in the software development industry, you’ll need to be knowledgeable with agile principles, sprint iteration, and scrum mastery, among other things.

    Certifications are evidence that you are qualified to work as a project manager in today’s technologically advanced world. The following certificates should be considered:

    Project Management Certifications

    Project Management Professional (PMP) :

    If you have a particular amount of competence and project management experience, you should obtain a PMP certificate, which is a widely renowned standard qualification for all project managers. More information on obtaining this certification can be found here.

    Certified Associate In Project Management (CAPM) :

    This qualification can be obtained by an entry-level project manager with no prior job experience. This qualification provides you with the fundamentals of project management and qualifies you to work as a project manager.

    Project Manager Salary

    A project manager’s average yearly pay in the United States is $116,000, or #48,140,000. It varies based on the industry you work in.
    In Nigeria, an entry-level project manager might earn $5,725 per year, or #2,376,000.

    You should take our personality test, we can help you determine through your skills and personality, what job role fits you best

    Take Our Personality Test

  • 10 Data Analyst Interview Questions.

    10 Data Analyst Interview Questions.

    Interviews can be intimidating and nerve-wracking for job applicants at times. Data analysis is a fantastic yet difficult job.
    You can walk into these interviews with confidence and be able to land your dream job if you prepare properly.

    1. Tell Me About Yourself

    You must be able to incorporate some key details in your answer to this interview question. What intrigues you about data analysis, what skills make you a great data analyst, important achievements you’ve made with data analysis, and why you’re the best candidate for the job.

    2. What is time analysis ?

    The frequency domain and the time domain are the two domains in which time series analysis can be performed. The output of a given process can be forecasted using time series analysis by examining past data using various approaches such as exponential smoothing, log-linear regression, and so on.

    3. How would you go about measuring the performance of our company?

    Conduct background study on the firm to which you are applying, its competitors, and the industry as a whole. Consider the company’s potential challenges and existing barriers, then present the analysis and a feasible solution.

    You want to understand how data is used in this industry; use this information to demonstrate your skill in using data analysis to grow your business.

    4. What data analytics software are you familiar with?

    To get a successful career as a data analyst, you need to be up to date on the latest tools and technologies. The interviewer wants to know how up to date you are on existing data analysis software.
    This type of interview question necessitates some analysis of the software you’ve used and how effective it was in attaining your objectives and goals.
    Here are a few examples to consider.

    • Tableau
    • RapidMiner
    • OpenRefine
    • KNIME
    • Google Search Operators
    • Solver
    • NodeXL
    • io
    • Wolfram Alpha’s
    • Google Fusion table

    5. What scripting languages are you trained in?

    You’ll almost certainly need to use both SQL and a statistical programming language like R or Python as a data analyst. It’s wonderful if you’re already familiar with the company’s preferred language. If not, this is a good opportunity to demonstrate your desire to learn. Mention how your previous experience with one (or more) languages has prepared you for learning new ones. Discuss how you’re currently improving your abilities.

    6.What statistical methods have you used in data analysis?

    Most entry-level data analyst positions will necessitate at least a basic understanding understanding of statistics and how statistical analysis relates to business objectives. Make a list of the different types of statistical computations you’ve done in the past and the business insights you got from them.

    Make a point of highlighting every moment you’ve worked with or produced statistical models. Get to know the following statistical concepts, if you haven’t already:

    • Mean
    • Standard deviation
    • Variance
    • Regression
    • Sample size
    • Descriptive and inferential statistics

    7. Mention what is the difference between data mining and data profiling?

    The difference between data mining and data profiling is that

    Data profiling: It targets on the instance analysis of individual attributes. It gives information on various attributes like value range, discrete value and their frequency, occurrence of null values, data type, length, etc.

    Data mining: It focuses on cluster analysis, detection of unusual records, dependencies, sequence discovery, relation holding between several attributes, etc.

    8.What are the important responsibilities of a data analyst?

    This question is to test your industry knowledge and expertise as a data analyst. Here are few answers you can give to this question :

    • Collect and interpret data from multiple sources and analyze results.
    • Filter and “clean” data gathered from multiple sources.
    • Offer support to every aspect of data analysis.
    • Analyze complex datasets and identify the hidden patterns in them.
    • Keep databases secured.

    9. How do you explain technical concepts to a non-technical audience?

    While the ability to extract insights from data is crucial, the ability to convey those findings to stakeholders, management, and non-technical coworkers is equally important.

    Your response should mention the types of audiences you’ve previously addressed (size, background, context). Even if you’ve never given a presentation before, you can still discuss how you’d convey the findings differently based on the audience.

    10.What is your process for cleaning data?

    Data preparation, also known as data cleaning or data cleansing, will take up the majority of your time as a data analyst. A prospective employer will want to know that you understand the process and why it is vital.

    Give a brief explanation of what data cleaning is and why it’s vital to the whole process in your response. Then go over the steps you’d take to clean a data collection in general. Consider describing how you deal with difficult situations.

    You can also watch this video for more insights into your next interview.

  • How do you prepare for a web developer’s interview?

    How do you prepare for a web developer’s interview?

    Job interviews can be quite tasking and nerve wrecking. In this digital world where every company and organization wants a platform to showcase and sell their goods or services on an online platform, being a web developer sure is an advantage. It means there are endless possibilities for you as a website developer

    You sure hone your skills and accomplishments, how to relate them might be the reason you don’t have your dream job yet. Several interviews but no feedbacks. Well, the career chase wants to help you get your dream job at your next interview. Ten common interview questions for a web developer and how you should prepare are shared simply in this post. This article is a perfect read for your next successful interview

    • Tell me about yourself ?

    interview for a web developer

    Interview introductory questions can be a little tasking, as much as it sounds so simple. This open-ended question can mar or make an interview. You don’t want to cram your answers because the interview can take another turn. You should be more particular about your accomplishments and skills in the most simple way. Introduce yourself with the education acquired, the career path, and work experience as a web developer. Your work skills and accomplishments quantitatively or qualitatively should be said and end it with your interest in the job you applied for The employer here is more concerned with how you can communicate and sell yourself in the most professional medium. Here is an example : I am a web developer with 6 years as a front-end developer and 4 years as a back-end developer. A positive, enthusiastic, and competent Web Developer who, over the years, has built up a diverse range of web and technical skills, qualities, and attributes that guarantee I will perform highly in this role.

    • Explain your favorite project and what methods you used to complete it

    This interview question is actually to show how much you enjoy your role as a web developer over the years. Your answers will demonstrate your attitude towards tasks assigned to you at your previous organizations or projects you have worked.

    It also shows your experience in web development. Your answer should show how much you know your job and how enthusiastic you are about designing or developing websites. Be professional in the use of the STAR method to answer the question. State the problem, the tasks assigned, the actions taken, and the results achieved. An example of the answer you can give : “For my favorite job, I was charged with developing a website for a client loyalty program at a fashion company. I appreciated being a part of the client meetings and hearing about their app concept before bringing it to life. The goal was to design a pleasant, easy-to-use website that would appeal mostly to women in their twenties and thirties. I utilized these approaches for UX design research to produce a wireframe as the project’s user experience designer: I created a value proposition, interviewed stakeholders, created a product strategy, interviewed end-users, and used the responses to impact the layout of the user interface. My team was able to swiftly finish a first draft of the website as a result of this, which included many of the key features that are still in use today

    • How would you improve a webpage that’s loading slowly? You answering this question requires you to state several techniques you know to solve the problem of slow web page loading. This answer should be very specific in the technical skills you have to solve this problem quickly.

    Example : I’d declutter the code to make sure the page isn’t working any harder than it needs to. I’d also compress and shrink any photos and videos so that they’re still clear but load faster. If at all possible, I’d limit external HTTP queries and minify the CSS, JavaScript, and HTML code. If it wasn’t already done, I’d add some JavaScript to the bottom of the page. To increase performance even more, I’d employ HTML caching.” •

    What’s your favorite programming language and why? Show the depth of your knowledge as a web developer here mentioning some programming languages you know, your preferences, and why you chose a few as your favorite. Stating new programming languages will be a bonus, it shows you are relevant in the IT industry. Example : “I’m a big fan of CSS, SQL, Ruby and JavaScript, but I have enjoyed Python the most. Python was easy to learn; it has community support and can be applied to big data processing, which has been important in my role as a developer for a large enterprise company like TexCo. In my experience as a web developer, I was tasked with using Python to create a server-side tool that would interact with the company products database to find similar items to ones end-users had in their cart. This would be an essential backend resource that, with additional coding on the frontend, would be used to retarget existing customers. Python was ideal because it allowed me to interact with the backend database and isolate the correct information. In the end, Python was responsible for an essential string of code that helped customers find more products.”

    • Describe the development lifecycle at your last job—what did you like about it, and what would you change? Honestly give a positive review of your last employer and organization as a whole. It gives a good impression of being cooperative and agreeable. Describe a few development cycles and expatiate on the cycle implemented by your last organization. State the pros and cons of this website development cycle and the massive results the organization achieved through it.

    office responsive devices design website 3d rendering

    Here is a good example : “A waterfall method was adopted by my former employer. I enjoyed how we finished each step completely before going on to the next. Instead of retracing my steps, it allows me to focus my mind on the task at hand. Working on new projects, on the other hand, occasionally sparks new ideas that can help me better prior work. It would be great to be able to go back and make changes. In an Agile sprint, the opportunity to do so is significantly more prevalent.” This shows you are a critical thinker and a great employee who pays attention to details.

    You can click the link below to watch a video on few tips for your web development interview as well.

    We are career chase wishes that you have a great interview and get your dream job. Cheers!